Eco-activism has borne its fruits: many have realized that wearing natural fur is not entirely ethical. Yet, women continue to love fur, particularly because its texture gives a luxurious look and pairs effortlessly with other clothing. And a solution was found. The first artificial furs were created back in the 1930s, but it is in our era that they have become not only a substitute for natural fur but also an independent trend, where resembling the real thing is no longer a priority. This winter, artificial fur can come in bold or basic colors, minimalist or extravagant maximalist designs, with prints, fringes, maxi or cropped lengths. In other words, there are no limits-let your imagination run free when choosing a fur coat.

Having a basic sweater is, of course, not a bad thing—on the contrary, it’s an essential part of any winter wardrobe. However, for this winter, sweaters with knitted patterns are more relevant-exactly the kind that our grandmothers used to make for us.Patterned sweaters evoke memories of the '80s and '90s and are slightly reminiscent of the humorous "ugly" Christmas sweaters, but with softer tones and more delicate designs. Common patterns include snowflakes, geometric shapes, and even fir or maple leaves.

Interestingly, these sweaters are versatile and can enhance a festive look for men as well, making them a stylish choice for the season.

Leather (or eco-leather) pants have become a must-have in recent years, evolving with various stylistic updates-be it skinny, biker, or classic cuts. The choice is entirely yours, as fashion leans more towards individuality.A straight-cut pair is an ideal option, as it effortlessly pairs with classic, casual, and even sporty outfits. Additionally, these pants provide excellent protection against snow and rain, making them both stylish and practical. When it comes to color, there are no limits-anything from basic black to deep red will keep you on-trend this season.

Short trips outside the big city have become a beloved pastime in Armenia, especially during the winter months. In the past, we often faced the dilemma of choosing between dressing fashionably or staying warm, as finding stylish yet functional clothing for outdoor adventures was a challenge. Thankfully, that’s no longer the case.Now, stores offer a wide range of options, including thermo-underwear that retains body heat, waterproof and functional jackets, all-terrain boots, and an array of unisex gorpcore attire a trend blending utility with fashion. These essentials are not only trendy and accessible but have also become a must-have for active leisure enthusiasts.

Here’s another trend that our mothers would surely thank us for: finally, we can show off our socks and even raise them high for all to see! The trend for short socks was already noticeable in the fall, and now they’ve evolved into longer, warmer versions. You can wear them over tights, letting the top part peek out from under tall boots.Colors are predominantly dark gray, burgundy, and white, but there are no restrictions feel free to experiment with any color you prefer.
Pro tip: If you love this trend and plan to wear long socks frequently throughout the winter, consider choosing shoes that are half a size larger. The thick socks might make your regular shoe size feel tight, so a slightly larger fit can ensure comfort.

Wearing gloves in winter is, of course, a logical choice they serve the practical purpose of protecting your hands from the cold. Interestingly, this small wardrobe detail has evolved over time, gaining new meanings and significance. Certain types of gloves occasionally become highly trendy, and this year, leather (or eco-leather) gloves are a must-have. Whether short, mid-length, or reaching up to the elbow, these gloves add a stylish touch to your winter wardrobe.This trend, which has also spread to men's fashion, is a direct result of the Old Money style, combining utility with beauty in a brilliant (and warm) way. Leather gloves are both practical and luxurious, making them a perfect winter accessory. 

Over-the-knee boots, or simply "botforts," have been a trend for several years now. This year, brands are offering options with heels, wide fits, and very high designs. Over-the-knee boots are an essential must-have for winter for several reasons: first, they’re visually stunning, coquettish, and, when paired correctly, can be incredibly elegant. Plus, they are highly practical.In essence, over-the-knee boots can serve the same function as leather pants, fully protecting your legs from harsh or cold weather. Finally, one of this year’s and next year's trends is boho aesthetics, with its ethereal, flowing dresses and skirts. If you love the boho style, over-the-knee boots are perfect for pairing with such outfits, as the contrast between leather and chiffon will add an elegant touch to your look.

Under this playful headline, one could talk at length about winter makeup, which has undergone significant style changes in recent years. However, we’ll simply remind you that an important rule is to always take care of your skin, even in winter. It’s essential to use sunscreen products during this season as well. Most importantly, there's no need to artificially conceal the rosy cheeks caused by the cold they are natural and beautiful.An interesting fact: the inspiration for this makeup look comes from men, and sometimes we encounter the term "boyfriend blush," which refers to the flush on the cheeks, as if it's the same redness your partner has.And if, during winter, your cheeks are stubbornly resistant to blush, but you still long for that trendy flushed look, our suggested winter must-have is a rosy blush. This will give you the perfect warm glow that’s both stylish and natural.

Fashion doesn’t require sacrifice let’s forget that notion and instead prepare properly for winter by protecting our heads and ears from the cold. If basic fabric hats are uncomfortable and end up ruining your hairstyle, then a great alternative to have in your wardrobe is the knitted balaclava.According to legend, during the winter of 1854-1855, British soldiers invented these woolen head coverings to protect themselves from extreme cold during the Crimean War. Today, they also remind us of the iconic balaclavas we wore in our childhood during the '90s.

As fashion is cyclical, we have the opportunity to wear these hats once again, as there are countless options available in stores-ranging from the most basic to unique designs. Whether it's a full balaclava or a lighter version resembling a triangular scarf, there's something for every style this season.

Forget the fashion nightmare of juggling a small, inconvenient bag, with your wallet in one pocket and headphones in another. Embrace this year’s top trend: the large and spacious handbag, and live your life with ease. The massive return of oversized bags was somewhat unexpected, but it's definitely a welcome one. Despite technological advancements, we still need that extra space. Plus, during winter, the amount of things we carry increases—gloves, hats, scarves and the practicality of a large bag becomes undeniable.And of course, we haven’t forgotten about men. As mentioned above, some of these trends are entirely unisex and can easily be integrated into men’s wardrobes with a few tweaks. In general, men’s fashion has never been as bold and expressive as it has in recent years. Under the influence of the "Old Money" aesthetic, key elements include all shades of noble brown, plaid and velvet blazers, overcoats, and winter versions of classic shoes, among others. "Dress like your grandfather did in the 1950s." Retro aesthetics remain strong, and let’s be honest, they’re absolutely stunning.